"It Ain't Broke... So Why Fix It?"
By Derek Gehl
Over the past couple of weeks, I've been talking a LOT about the positive impact change can have on your business, and encouraging you all to look at areas where a quick (or not-so-quick) "tweak" can help your bottom line.
Well, apparently some of you remain unconvinced that change is good, because I've been getting lots of feedback from people who are quaking in their boots at the thought of touching a THING
So today, I'd like to make my point (and reassure you ALL) with a pretty darn good example...
I'm talking about eBay: a company who already
had a clear track record of success, but recently made some BIG changes anyway!
With over 84 MILLION active users spending almost $2,000 a second
(that's $60 BILLION a year, folks!), eBay is one of the true success stories in the short history of the Internet.
Clearly, eBay wasn't broken. So why fix it??
Well, they're smart enough to know that resting on their laurels isn't
the way to keep growing, or reacting to the needs of their customers.
So over the past few months, they've been making some pretty radical changes.
The biggest change? They've revamped the way their customer feedback system works... and if you know anything
about eBay, you know that having an impeccable customer rating is like GOLD, so it was a pretty risky change for eBay, right?
But that's just the beginning
They've also changed the way some listings get ranked during a search, played around with minimum bid amounts, changed the way you qualify for coveted "Power Seller" status, and a bunch of other things.
And to be perfectly honest, there was a bit of an outcry at first from regular eBay sellers, who accused eBay of no longer caring about the "little guy" who made them successful in the first place.
But here's the thing about all of this change...
We have a team of in-house experts who provide personal, one-on-one eBay mentoring for people who want to start full-time eBay businesses, and what our mentors have been noticing lately is that these major changes that seem to have upset so many people are turning out to be HUGE WINS for everyone
We've seen that, by fine-tuning their system, eBay is slowly discouraging
the mountains of "hobby" sellers who list one lousy, two-buck item once in a blue moon just for kicks...
... and making it MUCH easier for serious professionals who want to use eBay to build a solid, full-time business.
It's a SMART move on eBay's part, because they know it's these pros who make them the most money!
(Oh, and just as a side note, this is ALSO an excellent lesson about the value of focusing your efforts on your best customers! ;-)
So if you've been thinking about making changes to your business, but you've been afraid of any negative fallout, remember that change (even change that ruffles a few feathers at first), can usually bring opportunity
for you AND your customers!
To your success,
P.S. If you're interested in learning more about these changes at eBay, I've just finished putting together a FREE video that walks you through the biggest ones, and explains how to use them to your advantage.
It's part of a brand-new series of three free training videos I've created to help everyone cash in on the $60 BILLION that changes hands on eBay every year!
You can access all three videos by going to www.auctiontips.com.