KEYWORD RESEARCH AND ANALYSIS THE BASICS
research is one of the most important steps to making a
successful online business, and unfortunately for many, it’s also one
of the most commonly overlooked. How are all of your prospective
customers going to find your business? The vast majority of them are
going to use a search engine to track down a website that matches their
needs. Even if your website and business is the perfect fit, they won’t
be able to find you unless you properly research and analyze the keywords
you want to target.
is one of the many SEO techniques that you must use in order to succeed
with a website or online business. SEO stands for search engine
optimization and it’s the way you enhance the ability of your website
to be found by somebody. It’s all about getting highly ranked on a
search engine’s result pages, and ranked appropriately for content that
matches what your site offers.
The actual process of keyword research involves
using any number of free programs at your disposal to analyze what
people actually type into a search engine when they want to find
something. For example “football” will be search for millions of times
every month because it will be included for many different search
queries. You don’t want to target “football”, one because there are
millions of other sites that will be competing against you and two
because what is somebody looking for when they type in
website must get more specific than that and target what people are
actually searching for. If you are selling football pads for youth
leagues, you have just significantly narrowed down your target market.
Whereas just trying to target “football”, people could have wanted the
most recent NFL scores
or betting lines, college football jerseys or anything else related to
the word football.
So now you know you have to be specific, but that’s only half of the battle. You now have to take that specific topic or target market and find what people look for when they want it. With the above example, you might find that people search for “protective football gear for kids” as opposed to “football pads for youth leagues” which is what your product actually is.
Aha, now you have your target market, and you know what they commonly search for when they want a product like yours, so how do you get them to your website?
Research is the essential first step of finding what you want to attack in terms of your online marketing strategy. To deploy that strategy of attack, you have to put those keywords into your content, your page titles and your links. You have to have relevant content and products for those keywords. You have to have something both for the search engines to rank you and for the people to find and enjoy using.
Without keyword research, you’re floating blindly and assuming that no matter what people will find your product or your site. Simply put, that’s not the case. Doing appropriate keyword research early on will save you plenty of hassle and time, while earning you more money and achieving greater results. Discover the absolute best tools for keyword research.
Brainstorm and cherry-pick highly profitable topics (i.e., topics that attract motivated, targeted traffic) for your site. Reduce hours of manual, keyword brainstorming and research to mere clicks.
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