INCREASE WEBSITE RANK IN GOOGLE
If you want to increase website
rank in Google, Yahoo!, and other major search engines,
you'll need more than just a basic knowledge of search engine
optimization. Those who rank high on natural search results do
so because they've been able to effectively manage their on
page and their off page optimization factors.
On-page Optimization
How you optimize your web pages can have a positive or negative
impact on your search engine results. But as we will
discuss later on in this article, off page optimization
is more powerful when it comes to the increasing of your
natural search engine placement in the serps.
You know, some of the most important on page techniques begin
with selecting a keyword to optimize you web page for.
There are several free tools on the Internet that can help you
find a keyword that is really popular but not to
competitive. Keywords that are highly competitive are to
often difficult to rank well for.
Don't optimize for a single keyword, rather optimize for a
keyword phrase. When you optimize for a keyword and not a
phrase usually that word is highly competitive and the chances
of ranking well for that word is minimal. Keyword phrases
is where you gain the advantage and
increase website rank in
Google.
When writing place your keyword phrase within the first 100
characters and in the last paragraph. The H1 tag is used
for writing a headline on you page and emphasizing your keyword
phrase in the beginning of your page text. Some may
suggest to use you keyword phrase just after your copy write
notice on the bottom of your page.
Put your keyword phrase in your page description and title as
well. And make sure you place it through your page Make
sure to bold it at least once and italicize it once and
underline it once. In a 500 word article two or three
times is sufficient. Just make sure it is mentioned in a
natural way.
Off-page
Optimization
Now off page optimization is equally as important if not more
important. Out of all the techniques that have been
developed for search engine optimization it still boils down to
the popularity of your website.
You may ask what I mean by popularity right? Popularity
is the number and quality of web pages that are linking to your
website. Links actually count as votes. So the more
votes you have the better.
There are several ways to improve link popularity and
increase website rank in
google. I will recommend a products I use called
Article Submitter Platinum and
Directory Submitter. There is
another product I have heard good things about as well
called Article Announcer. These
products will take a lot of time off you submission
work.
Mark sure that the incoming links you get are of high quality
meaning that the sites have a good page rank. This will
also help increase website rank.in Google.
Try to get site to link to you using your anchor text or your
keyword phrase.
For instance if you write an article about "article marketing"
which is your keyword phrase, when you have a website
link to you use the anchor text article marketing. Doing
it this way will get you to the top of the search engine
results.
Give people plenty of reason to link to your website. You
can do this in many ways such as offering free content or
tools. In the end make sure you offer something of value,
when you do you will get votes from other websites.
To
Increase website rank in Google and major search
engines isn't as complex as it seems. But it does
take time and a lot of effort. If you want to
increase your sites ranking, start by implementing what you've
learned in this article and stay on your course.
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