In this article you are going to learn a little bit about a email marketing tool called Aweber. My personal opinion is that Aweber is the best email marketing software and opt-in email services on the planet.

Email marketing

Making sure that requested opt in email is delivered to subscriber inboxes is becoming more difficult with the age of spam filtering. Click thru responses rates are dramatically affected by as much as 20-30% because of an incorrect spam filter classification.


To confirm that the people who ask for your info have actually requested to be on your list is the absolute number one step in the battle for deliverability. A good email marketing tool will do this.

Confirmed opt in or verified opt in is the process that you should be using to send a unique link to the subscribers when they request information. But before adding the person to your opt in list they must click a unique link to verify that they are indeed the person that owns the email address and requested to subscribe

The subscriber Addresses

Whenever you request a visitor to opt in always ask for their primary email address and not a free email address such as yahoo or hotmail. Free email addresses tend to have a short lifespan.

Maintaining the List

Promptly remove addresses that are undeliverable and those that bounce when sending email to them. Addresses that bounce 2-3 times in a 30 day period should also be removed from the list

Your Message Format

Usage of HTML messages to allow for text formatting and brand recognition is really growing in popularity and is supported by most email client software. Most spam is also HTML formatted so knowing the difference between spam and regular email is difficult. A study by shows that plain text messages were undeliverable 1.15% of the time and HTML were undeliverable 2.3% of the time. It is always important to send a plain text as well as HTML if you must to insure your message gets delivered

Words and Phrases

When crafting your messages choose your language carefully. Avoid topics that are often found in spam such as medication, mortgages, porn and making money. If you do need to use words that might be filtered, don't attempt to disguise the words with extra characters of misspellings. You only make your messages seem more like spam

Your Images

Don't create messages that are totally images. Use images little if at all. Open rate tracking technology uses images to determine opens so you may choose to disable open rate tracking to avoid being filtered because of your image content.

The Attachments:

With viruses spreading through the usage of malicious email attachments many users are wary of emails that have attachments. It is better to link to files with a url to reduce recipient fear of attachments . The email marketing tool Aweber makes these task easier.

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