USING THE RIGHT EMAIL MARKETING SERVICES TO BUILD A SUBSCRIBER LIST
Using the right email marketing services and using email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it build credibility with your subscribers. As a result, you can generate more sales and profits using email marketing.
The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and considers you an expert, you've completed the first important step and are on your way!
Below are several list-building ideas that will help you get the most out of your email marketing efforts:
You must Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter for free. You have to provide unique and valuable information that will be useful to your subscribers and it helps to give them something of value for free.
Add a subscription form to each and every page of your website. Make darn sure it stands out so it is very easy to find. If it is appropriate, you can also include it in more than one place on the web page. For instance, your opt-in form might always appear in the top-left corner of your website, while you also might include an opt-in at the bottom of some of your popular article pages.
Show the first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they would be interested in.
Archive your past newsletter issues. A "library" of the past newsletters is both appealing and useful to visitors and will build your credibility as an authority. If your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
Contact some other newsletter publishers. Introduce yourself to them and explore ways you may be able to help each other out. Perhaps you can introduce some other publisher's newsletters or print articles they have written to your list, with a link to sign up. Whenever you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win situation; both of you will build your lists much faster!
Give away valuable bonuses subscribers can use. Create an opt-in bonus for them joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming very soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are very unlikely to leave.
Ask your subscribers to pass it on. Word of mouth is a very powerful viral technique that works perfectly with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to several of their friends. This can be a good source of new subscribers for you.
Let other people reprint your newsletter as long as the content is not modified in any way. There are many webmasters and publishers that are looking for very high quality content for use with their email marketing services and if they reprint your newsletter, you will get some new subscribers,links and traffic to your site.
Always include a sign up button in the newsletter if possible. If you use plain text and not HTML, provide a text link to your subscription page. you might feel this isn't required because the subscriber may already on your list, but just remember that your readers will forward your newsletter to other people or just reprint them online. Make it easy for them to subscribe to your newsletter.
Add a squeeze page to the mix. Squeeze pages have one goal and that is to build your list. Think of it as being a mini sales letter for your opt in bonus. The features are powerful headlines and a couple of very important benefits that will make your readers salivate to sign up. Once this is created, use Wordtracker to find several hundred targeted keywords
Include great testimonials on your squeeze pages. This is so crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format you like, but you may find that multimedia (audio or video social proof) is more believable to your subscribers. To increase that believability, include full names and locations and urls if any don't use "Bob K, FL" as a testimonial name.
Blog religiously. Blogging is a great way to communicate with your potential customers, and it also creates a nice synergy with your email marketing. Be sure to include your newsletter signup form on each page of your blog. You can start a free blog at Blogger or Wordpress.
Post on other blogs when possible. Post great comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through track backs. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers for your site.
Using the right
email marketing services
can go a logn way with your marketing efforts.
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